{"id":557,"date":"2023-03-29T21:53:36","date_gmt":"2023-03-29T21:53:36","guid":{"rendered":"https:\/\/dicomarkagency.com\/?p=557"},"modified":"2026-08-01T17:31:43","modified_gmt":"2026-08-01T17:31:43","slug":"importancia-de-la-digitalizacion-de-empresa-en-la-actualidad","status":"publish","type":"post","link":"https:\/\/dicomarkagency.com\/index.php\/2023\/03\/29\/importancia-de-la-digitalizacion-de-empresa-en-la-actualidad\/","title":{"rendered":"Importancia de la digitalizaci\u00f3n de empresa en la actualidad"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull wp-duotone-foreground-and-background\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-block-cover__image-background wp-image-1323 size-large\" alt=\"\" src=\"https:\/\/dicomarkagency.com\/wp-content\/uploads\/2024\/03\/Sin-titulo-2-2-1024x576.jpeg\" data-object-fit=\"cover\" srcset=\"https:\/\/dicomarkagency.com\/wp-content\/uploads\/2024\/03\/Sin-titulo-2-2-1024x576.jpeg 1024w, 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class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-background-color has-text-color\">Adaptarse o desaparecer: La imperiosa necesidad de digitalizar un negocio en 2026.<\/h2>\n<\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>01 de agosto de 2026 &#8211; 11:00H<\/p>\n\n\n\n<p>En el panorama empresarial de 2026, hablar de \u00abdigitalizaci\u00f3n\u00bb ya no equivale a abrir una cuenta en redes sociales o tener una p\u00e1gina de comercio electr\u00f3nico. Hoy en d\u00eda, la transformaci\u00f3n digital representa una reestructuraci\u00f3n integral de la manera en que las empresas operan, se comunican y aportan valor en un mercado hiperconectado.<\/p>\n\n\n\n<p>Uno de los motores principales de esta evoluci\u00f3n es la integraci\u00f3n de la inteligencia artificial y la automatizaci\u00f3n en los procesos diarios. En 2026, las pymes y grandes empresas que automatizan tareas repetitivas \u2014desde la gesti\u00f3n de inventarios hasta la atenci\u00f3n al cliente mediante asistentes inteligentes\u2014 no solo reducen costes operativos, sino que liberan tiempo valioso para que sus equipos se enfoquen en la innovaci\u00f3n y la estrategia.<\/p>\n\n\n\n<p>Asimismo, las expectativas de los consumidores han alcanzado un punto de no retorno. El cliente actual exige inmediatez, hiperpersonalizaci\u00f3n y una experiencia fluida entre los canales f\u00edsicos y digitales (<em>omnicanalidad<\/em>). Digitalizar un negocio permite recopilar y analizar datos en tiempo real para anticipar necesidades, personalizar ofertas y construir relaciones de fidelidad basadas en la relevancia.<\/p>\n\n\n\n<p>Otro aspecto cr\u00edtico es la agilidad operativa. Las herramientas en la nube y los entornos de trabajo colaborativos garantizan que una empresa mantenga su productividad desde cualquier lugar, mejorando la resiliencia ante imprevistos del mercado y facilitando la expansi\u00f3n hacia nuevos p\u00fablicos sin los costes de la infraestructura tradicional.<\/p>\n\n\n\n<p>Digitalizar un negocio en 2026 no es una tendencia pasajera ni una meta t\u00e9cnica; es una estrategia de supervivencia y competitividad. Aquellas organizaciones que adoptan la tecnolog\u00eda como parte de su ADN no solo aseguran su relevancia en el presente, sino que se posicionan con solidez para liderar el futuro.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background-color has-foreground-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/dicomarkagency.com\/index.php\/blog\/\" style=\"border-radius:35px\">Volver<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:176px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-foreground-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<ul class=\"wp-block-social-links is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-a89b3969 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/dicomarkagency\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok  wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@dicomarkagency\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Dicomark Agency &#8211; C\/ Juan Franc\u00e9s 9, Getafe, Madrid &#8211; Tlf: 633643971 &#8211; contacto@dicomarkagency.com <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>01 de agosto de 2026 &#8211; 11:00H En el panorama empresarial de 2026, hablar de \u00abdigitalizaci\u00f3n\u00bb ya no equivale a abrir una cuenta en redes sociales o tener una p\u00e1gina de comercio electr\u00f3nico. Hoy en d\u00eda, la transformaci\u00f3n digital representa una reestructuraci\u00f3n integral de la manera en que las empresas operan, se comunican y aportan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"blank","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-557","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/dicomarkagency.com\/index.php\/author\/admin\/"},"uagb_comment_info":2,"uagb_excerpt":"01 de agosto de 2026 &#8211; 11:00H En el panorama empresarial de 2026, hablar de \u00abdigitalizaci\u00f3n\u00bb ya no equivale a abrir una cuenta en redes sociales o tener una p\u00e1gina de comercio electr\u00f3nico. Hoy en d\u00eda, la transformaci\u00f3n digital representa una reestructuraci\u00f3n integral de la manera en que las empresas operan, se comunican y aportan&hellip;","_links":{"self":[{"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/posts\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":11,"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"predecessor-version":[{"id":1701,"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/posts\/557\/revisions\/1701"}],"wp:attachment":[{"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dicomarkagency.com\/index.php\/wp-json\/wp\/v2\/tags?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}